How to manage Social Media
On a daily basis it can be hard to keep up with all the different Social media channels that are out there and I know many of them are essential for bloggers to drive traffic to their site but also to be up to date and engage with others within the same network. My advice would be to focus on quality rather than quantity. If you don’t have time for all these channels, don’t create them. Social media is all about being active and engaging. So if you can’t keep up with several channels at one time focus on only one and put all your effort into becoming successful in that channel.
It’s hard to follow trends, generate content and keep up with everything when you have millions of others like you, struggling with the same thing. Some might even be professional photographers and copy writers. Luckily there are several tools that can help you out.
These are two tools that are great for scheduling posts (mainly for TW and FB), analyze your accounts/posts and create measurement reports. If you want to be active and keep the conversations going without being online 24/7, scheduling your tweets/posts could be a pretty good thing! Remember all your readers might not be in the same time zone as you! My recommendation is to schedule them max once an hour and always link somewhere for more information. Don’t tweet about the same thing multiple times within a short period, and spread out your different tweets.
Analyzing your account/posts is another great way to get the maximum effect of your content. By using Hootsuite or Sproutsocials products, you can tell which content generates the most comments, likes/favorites and reach/retweets. You can also see which target group was reached with which content so you can tailor your content to them and if your audience like it they will share it and this leads to more followers, readers, etc…
Latergram and Iconsquare
Latergram and Iconsquare are two similar tools but for Instagram. Latergram lets you schedule your posts and then gives you a notification when it’s time to posts. Good to use when you want to maintain a schedule. Iconsquare is a great tool to analyzing your content. It will tell you what to post and when to be able to get the maximum engagement of your followers. It also tells you the most popular hashtags within your category and who you should be following. Instagram is very popular within food and traveling and it’s hard to compete or compare yourself with other “Instagramers” since there are so many professional and good amateur photographers out there. Luckily these tools will help you out.
If you don’t want to do anything manually you can schedule both your blog and social media posts with a tool called coschedule, everything is done in the same program that works with most blog platforms. This tool is also great if you are several people managing one blog since you can communicate with each other on this platform.
Whats your favourite social media tools?